Redux Digital, the digital company focused on mass audiences across Africa has officially launched its three digital platforms at the just concluded Social Media Week Lagos 2016. The West African shareable content site PartyJollof.com, the African fashion site, TheOtherStyle.com, and the Nigerian music site, Sounds.ng were officially introduced to the public during the #YTech100 event on February 25, 2015. “We created these three niche sites with the main goal of helping brands reach their specific target audiences,” said Kingsley Ezeani, Redux CEO. “These digital products are creating smart content that everyone can relate to in order to foster a truly engaged online community. This in turn would create platforms which brands would want to plug into.” Some of the notable personalities in attendance at the launch were Segun Agbaje, Managing Director of GTBank; Oreoluwa Somolu-Lesi of W.TEC; Mitchell Elegbe, CEO of Interswitch; Busayo Longe, founder of Form Plus, and Olumide Ogunlana, founder of Madivas. According to Adebola Williams, Managing Partner of RED: “The #YTech100 is an event which celebrates the brightest minds in Nigeria’s digital space – launching Redux Digital at the event reflects our resolve to leverage the technology eco-system to reach mass audiences across the continent and beyond. I can’t wait to see the giant strides this innovative company will take in the nearest future.” Redux is launched in partnership with RED, owners of the continent’s largest portfolio of youth media brands, including YNaija.com, Rubbin’ Minds and The Future Awards Africa. About Redux Redux is a digital company focused on creating beautiful things, with a focus on mass audiences. The full service digital agency (broken into two arms for Products and Services) is founded and run by Kingsley Ezeani, who owns Nigeria’s biggest information portal, _Information Nigeria_ (InformationNg.com), with over 2 million followers on Facebook. Drawing from the success of Information Nigeria, Ezeani is set to push the boundaries of Nigerian digital media through Redux. The company is founded in partnership with RED, which owns Africa’s largest portfolio of youth media brands, including YNaija.com, Rubbin’ Minds and The Future Awards Africa.