Our consulting authority comes from the youth and the streets. We are the consultancy that understands grassroots phenomena and local insights. We understand that formal structures don’t guarantee real change. PowerPoint presentations and bloodless data points don’t tell real stories. Change happens in, around and at the edges of the culture, and can only be leveraged authentically and effectively by connectors who have a grip on all the moving parts.
Connectors are the ones who build ecosystems, creating and sustaining the conditions for informal actors to take the stage, and thus ensuring momentum.
Our connector-skills have been honed over 15 years - as Africa’s demographic, economic and political trendlines took a sharp turn – via our continent-wide proprietary assets including The Future Awards Africa, REDx, The Future Enterprise Support Scheme and Y! Africa. They give us a crucial edge.
No other platform working in Sub-Saharan Africa has the potent and evolving mix of media-based brands, platforms and content that constitute the full power of RED - working boots-on-the-ground over the past 15 years with communities, corporations, politicians, activists, diplomats, retailers, policy makers, content creators, change makers, gate keepers and culture champions across East, West, Southern and Central Africa.