Letters from RED

8th January 2023

Announcing our first non-founder group CEO – Ayodeji Razaq! | A letter from RED as we enter a historic new season

We’ve shared in countless interviews that we are reluctant entrepreneurs. However, entrepreneurship was the way to live out the vision that was dearest to our hearts […]
11th January 2021

“The streets now matter more than ever before” – A letter from RED as we excitedly welcome 2021

When the pandemic hit, the team at Culture Intelligence from RED synthesized data from the pool of companies and audiences that we engage with daily and came up […]
7th January 2020

Technology matters. But culture matters more. (A letter from RED as we welcome 2020)

I wish I had the prescience to have a recorder in the room when the board chair erupted in pure joy, excitement coursing through the room. […]
18th March 2019

From Africa to the world | A letter from RED, as 2019 kicks into gear

Our fourth presidential win. It was completely worth waiting for before writing this year’s letter. Our company, StateCraft Inc., after almost two years of sterling work […]
22nd January 2018

“I’m just following my truth” | A (slightly long) letter from RED, as I hand over leadership

“Yes Sir. It is because you are the CEO. It is assumed that the CEO earns more than a Director.”   That’s the answer our chief […]
22nd December 2016

Power has changed hands: A letter from RED as we march into 2017

by Chude Jideonwo I was speaking to a team of young entrepreneurs at the weekend. “You don’t win by dismissing your audience as stupid,” I told […]