Job Title: Copywriter
Sub-team: Copy
Reports to: Content Lead
Location: Lagos (Hybrid)
Industry: Public Relations & Marketing Communications
Responsibilities:
Content Creation:
- Develop high-quality, persuasive, and original copy for various platforms including websites, social media, press releases, email campaigns, advertisements, and more.
- Write clear, concise, and engaging content that adheres to the company's tone and style guidelines.
Campaign Development:
- Collaborate with the marketing and PR teams to create content strategies and integrated marketing campaigns.
- Conceptualize and execute creative ideas for marketing and promotional campaigns.
Editing and Proofreading:
- Review and edit content created by junior copywriters and other team members to ensure consistency, accuracy, and quality.
- Ensure all written materials are error-free and meet the highest standards of quality.
Brand Voice and Messaging:
- Maintain and evolve the brand’s voice and messaging across all communications.
- Ensure all content aligns with the company’s branding and messaging guidelines.
Research and Analysis:
- Conduct thorough research to ensure content accuracy and relevance.
- Stay updated on industry trends, competitor activities, and audience preferences.
Client Interaction:
- Interact with clients to understand their needs and translate them into effective copy. Present and pitch ideas to clients and stakeholders.
Performance Tracking:
- Monitor and analyze the performance of content and campaigns.
- Use insights and analytics to optimize and improve future content.
Compliance and Legal:
- Ensure all content complies with legal requirements and industry standards.
- Address and resolve any copyright or plagiarism issues.
Qualification:
- Bachelor's degree in English, Communications, Marketing, Journalism, or a related field.
- Proven experience as a Copywriter or in a similar role.
- Exceptional writing, editing, and proofreading skills.
- Ability to manage multiple projects and meet tight deadlines.
- Creative thinker with excellent communication and presentation skills.
- Knowledge of industry trends and emerging media platforms.
- Strong attention to detail and organizational skills.
- Ability to work collaboratively in a fast-paced environment.
- Experience in the Media and PR industry.
- A portfolio showcasing a range of writing styles and content types.
- Strong experience with social media platforms and digital marketing strategies.
- Strong strategic thinking and problem-solving skills.
How to Apply:
Please send your updated CV to [[email protected]] with the job title (e.g. Copywriter) as the subject of your email.