The May RED Report

#IbizaWithHeineken: Darey Art Alade, Stephanie Coker, UCL fans storm Amsterdam
Darey Art Alade and Stephanie Coker joined other football fans in Amsterdam, Netherlands in preparation for the UEFA Champions League final on Saturday 28 May.

The Nigerian troupe – who landed at the Schipol Airport, Amsterdam, joined the Heineken UCL Final party in Ibiza, the party capital of the world.

Anita Brows, the celebrity make-up artist was also part of the fun-filled trip. Read more

Union Bank’s rebrand wins two international awards
Union Bank’s new brand identity which was unveiled in October 2015 won two Gold awards at the Transform Awards MENA 2016 which held at the Waldorf Astoria Hotel, Dubai, on May 18, 2016.
Union Bank won the award for ‘Best Brand Development to Reflect Changed Mission/Vision/Positioning’ beating Abu Dhabi Sports Council, Bank Al Bilad, Gulf Finance, VOX, Bahrain Finance Company and…Read more
Wakaa the Musical to show at London’s West End
Wakaa The Musical, a proudly Nigerian production, produced and directed by Bolanle Austen-Peters will be showing in London from 21 to 25 July 2016. It is the first time a Nigerian Musical will be showing at London’s West End.
The show’s Producer and Director, Bolanle Austen-Peters expressed her excitement saying, “This is coming in response to growing interests in productions of African origin across the globe, and various… Read more
The Future Enterprise Support Scheme presents Young Writers’ Network, a 5-day master class.
The Future Enterprise Support Scheme (TFESS) is a series of seminars, workshops and conferences that serves as a bridge towards skill acquisition and capacity building. These training sessions have a structure that lends itself to the learning and improvement of attendants, regardless of their level of knowledge.
The sessions are targeted at young and aspiring writers who want to equip themselves with practical lessons… Read more
Lanre Lawal is the winner of British Council’s Your Ad Here competition
British Council Nigeria announced artist, Lanre Lawal as winner of Your Ad Here competition.
Your Ad Here is a project exploring the relationship between advertising and daily life in the city of Lagos.
In addition to his winning entry which went live on 2 May, 2016 on a billboard at the Third Mainland Bridge Ring Road in Lagos, Lawal received a cash prize to support his art practice. Read more
Facebook partners with local developers as it launches Free Basics in Nigeria
Facebook launched its Free Basics services in Nigeria in partnership with Airtel Nigeria at the Eko Hotel and Suites, Victoria Island, Lagos.
Free Basics by Facebook provides free access to basic internet services to over a billion people around the world.
Following the launch, the company organised a Fireside Chat at the iDEA Hub, Lagos, to talk about the values presented by Free Basics to business and product developers across Nigeria. Read more
TIERs to launch ‘Untold Facts’, Nigeria’s first discussion series on sexual rights and LGBT-related issues
The Initiative for Equal Rights (TIERs) is set to launch a new discussion series, UNTOLD FACTS, moderated by TV host and media personality Moses Omoghena.
The 20-minute discussion show developed and produced by TIERs is geared towards enhancing the visibility of human rights, particularly sexual rights and sexual health rights in Nigeria. Read more
RED Co-Founder, Adebola Williams announced as Globacom brand ambassador
Media personality and co-founder of Red Media Africa, Adebola Williams, has joined the list of brand ambassadors of the national telecommunications operator, Globacom. He is the first non-entertainment ambassador for a major Nigerian telecoms company.
A statement released in Lagos by Globacom said Williams is among the new set of ambassadors signed on recently by the firm. Read more
VP Osinbajo was keynote speaker at the ‘Green with Creativity Conference 2016’
Prof. Yemi Osinbajo, Vice President of Nigeria delivered the keynote address at the ‘Green with Creativity Conference 2016’, on Saturday 7 May, 2016.
Organised by UNBOXED 2.0, a human capital and enterprise development organization, the conference helped participants answer questions on innovation and reinventing their businesses.Read more
Stranger, Lagos launches the first Maker Library in Nigeria supported by British Council Nigeria
In May, the first Maker Library in Nigeria was launched at Stranger, Lagos. Maker Library is a British Council initiated model that supports the creation of unique networked spaces to allow designers and makers connect with each other and allow them the use of a makespace, a gallery and a library, connected via an online platform. Read more
Instagram launches video carousel ads for businesses
Instagram launched a new way for brands to tell their stories on the platform with video carousel ads. Taco Bell, Macy’s and Air B’n’B are amongst the first global brands to create ads using the new format.
With the carousel ad format, marketers can build ads using up to five pieces of video and photo content as a combination for richer storytelling. The maximum video length is 60 seconds per video. Read more

RED Managing Partner, Chude Jideonwo spoke at Oxford Africa Conference

Our Managing Partner, Chude Jideonwo spoke on “Citizen Journalism and National Media: Shaping Narratives of Current Events in Africa” at this year’s Oxford Africa conference on Saturday May 21 at the Blavatnik School of Governance, England.
The Oxford Conference is the largest students-led conference on African issues in the UK. This year’s conference was themed Challenging Narratives: Governance, Youth Leadership and Business in Africa and held from May 20 – 21, with over 500 guests in attendance.

RED Co-Founder, Adebola Williams selected for 2016 Mandela Washington Fellowship
RED Co-Founder, Adebola Williams was selected by the U.S. Embassy to participate in the 2016 Mandela Washington Fellowship.
The Mandela Washington Fellowship is the flagship program of President Obama’s Young African Leaders Initiative (YALI) and a key component of President Barack Obama’s commitment to invest in the future of Africa… Read more
Thought Leadership: Chude JideonwoI had to stage an intervention for my client.

This was a client I was deeply passionate about – sharing their story of success and brilliance in speeches and presentations across the world. The kind of client you are proud to have on your portfolio, even if the mathematics doesn’t come together.

Our PR business had done a good job doubling down on the primary market, according to him. But it was now time to move to a new space, a new level.

The problem? We knew PR wasn’t the solution.

The meeting panned out exactly as we had planned it. One of the board members began to make our case for us, the two executives had aligned their position with agency. Holdout was CEO.

Sensing that he was losing the argument, he (a highly ethical client looking for a way out of a difficult spot) went straight for the jugular: our competence as a PR company: “So are you saying that as an agency, if I come to you with a bad product that has failed and is causing trouble, and I say ‘use PR to sort it out’, you will say you won’t do it?”

I knew the answer he expected, but it was an easy corner for me to back out of.

“I would say no, because my job is to tell the client the truth, and then help that client tell the most impactful version of that truth,” I said, keeping a straight face. “And even if I failed to do that because I want to keep the money, that doesn’t it make it the right thing to do. The right thing to do is to give the client the most useful advice that would actually help the brand succeed in the long term – which would be: accept responsibility without necessarily admitting complicity, engage with stakeholders, work together to rebuild trust.”

It was easy to back out because I needed this client to get the point: Public Relations cannot solve everything.

RED Industry Trends: Sentiment Analysis is an important PR toolIn developing your public relations program, if you fail to include sentiment analysis, you have denied yourself a vital, dynamic metric to define and promote success.

Why? Because you need to KNOW, not assume, the attitude of an individual after interacting with a situation or message. Sentiment analysis is the “process of computationally identifying and categorizing written opinions to determine the writer’s attitude toward a particular product, topic or situation. Do they view it positively, neutrally or negatively? While this may seem simple on the surface, assumption in this facet of analysis creates skewed data triggering incorrect PR responses.

The best sentiment analysis tools will combine a series of factors to find the best results. These include but are not limited to human intention and keyword processing.

Bottom line, when it comes to what “they” are thinking. Don’t guess and don’t wonder. Use sentiment analysis as part of a larger public relations program to know better.

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