Dare Babatunde, Red Media Africa Senior Communication Associate, contributes to pioneering Influencer Marketing report

Red Media Africa Senior Communication Associate, Dare Babatunde, was lead research analyst and focus group coordinator for Nigeria’s first influencer marketing report released by DottsMediaHouse.

Titled ‘The State of Influencer Marketing in Nigeria Report: 2018 as a Case Study’, the goal of the report is to put the Nigerian social media landscape on the global map and highlight its current state before it is drowned in the noise.

It serves as a reference material for brand managers, advertisers, social media enthusiasts and influencers in industry analysis and assessment.

Other contributors to the resource include Isime Esene, Managing Editor, Y!/YNaija.com; Tosin Ajibade, CEO Olorisupergal; Sola Obagbemi, Senior Communication Manager, Andela; Franklin Ozekhome, Chief Strategy Officer Insight Redefini among others.

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