RED Quality Control Lead, Isime Esene recently launched a first-of-its-kind media resource titled, ‘Through the Clutter: How to Get Free Media Publicity in Nigeria’.
Supported by the University of Sussex, United Kingdom, the media resource is the definitive guide for brands aiming to promote best-in-class media-friendly content and engagement. It is useful for students, small businesses, tech startups, communication professionals, and international brands with an eye on Africa – highlighting best practices to gain media access with no marketing budget.
“The resource is a result of my years of experience working at the intersection of media and enterprise,” said Isime who led on project concept and development. “It aggregates the thoughts and ideas of leading influencers in the Nigerian media space to create a body of knowledge that is immensely useful to anyone with interest in leveraging quality content and interpersonal engagement to amplify their brand message.”
Contributors to the media resource include Osagie Alonge, editor-in-chief of PulseNG; ‘Tosin Ajibade, founder of Olorisupergal and convener of the New Media Conference; Kolapo Olapoju, editor of TheCable Lifestyle; Ayodeji Rotinwa, BudgIT fellow and columnist with ThisDay Newspapers; Eromo Egbejule, multiple award-winning freelance journalist, and others.