[dropcap1]W[/dropcap1]here the media is our passion, our goal really lies in a different place. The media is for us the most important tool for our actual mission: which is social engineering. Building a world we want to see, one community at a time.

Business is our platform, inspiration is our message, media is our tool, culture is our engine, inspiration is our message, Africa is our target.

[quote_box author=”” profession=””]All of this is founded on a simple, but 10-year-strong premise: there is no force in the universe more powerful than an inspired, empowered human being. [/quote_box]

Generations of inspired, empowered young Africans can take action to solve problems, demand better government, improve their lives, and link arms with others to truly transform their societies through enterprise and citizenship.


So now, we are clear, definite, bold about our mission: to inspire Africa’s youth, at scale.


To inspire large audiences of Africa’s youth to think, to act, to grow – in verifiable, track-able ways.

With the unrivalled experience and insight, unmatchable track record and endless networks we have built – boots on the ground – across the 36 states of Nigeria, and 26 countries in Africa, no one knows Nigerian and Africa’s youth as well as we do – across trend-lines in music, movies, development, television, schools, fashion, technology, politics and lifestyle.

Online and offline.


We are RED

What is RED?

It’s our parent brand split into three companies:


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  1. Generation Y!: This is our media content company for our television and online products as well as multimedia production for a string of clients. Our products include the TV shows Rubbin’ Minds (Channels TV), eXploring! (ONTV) and In Conversation (soon on EbonyLife TV), the online magazines YNaija.comTheSeptemberStandard.com and TechAfri.ca and the radio show The FrontPage (Radio Continental). Its events include The Black Ball and The RED Summit. Generation Y! focusing on telling inspired stories to African audiences. 
  2. Red Media Africa:Our communication agency has a simple mandate designing and executing strategy that give joy to clients, everyone from churches, through corporates to governments. Our campaigns engage, convince and convert customers/audiences for our clients by inspiring rather than manipulating them; by creating a movement powered by love and admiration. Its specialised arms are StateCraft (governance), Nucleus (digital) and CC (faith). Red Media Africa is the communication agency to reach and inspire the largest number of Africans at any time. 
  3. The Future Project Africa: Our development firm is founded on the central equation of all our work: jobs + active citizens = transformed societies. Its enterprise and citizenship projects include The Future Awards Africa, The Future Enterprise Support Scheme, the African Citizenship School, HowCanIGetInvolved.com and the employability portal Aiki.ng, founded and run in conjunction with Microsoft.

[quote_box author=”” profession=””]The culture driving this performance rests on a simple tripod: Team over self, people above things, the community before the individual. [/quote_box]

We remain as excited today about the limitless possibilities of the media and the endless potential of Africa’s youth as we were when we started those 10 years ago.

And we are fully prepared to take on a definite future of infinite promise.



Chude Jideonwo

Co-Founder and Managing Partner, RED