Top advertising firms in Nigeria: Types and Functions

Advertisement is a focal point of every organization. In Nigeria, businesses, corporations, nonprofit organizations and government agencies engage top advertising firms to ideate, produce, and manage advertisements across different mediums. This may entail creating a single message and design or running an entire series of messages called an advertising campaign and monitoring the results.

When looking for an advertising agency, it is essential to know which one is right for you. Here is a function-based overview of different advertising firms in Nigeria to help you find the right one.

1. Full-service advertising agency

A full-service advertising agency is an agency that does everything conceivable for its client. They offer a wide range of services for their clients to address both digital and traditional marketing and advertising needs.

2. Digital advertising agency

If print media is not part of your advertising strategy, then a digital advertising agency may be the more appropriate option for your business. These agencies will help you with anything on-screen, including search engine optimization, social media marketing, web design, email marketing and content marketing.

3. Traditional advertising agency

Traditional advertising agencies are less focused on new, digital techniques and are instead focused on traditional advertising techniques. So, if you are thinking radio, newspaper, television, magazine, and even billboard advertisements, they are your best bet.

4. Social media advertising agency

Filled with content creators and ad optimizers, social media advertising agencies’ focal point is precisely that: social media. LinkedIn, Twitter, Facebook, Instagram; these agencies do it all.

5. Creative boutique

Creative boutiques are agencies that specialize in creative design services. These agencies were developed because some companies prefer to monitor their success and place advertisements on their own but lack the creative talent needed to produce the appropriate designs and copies.

6. Media buying agencies

A media buying agency works with you to place your creative advertising materials- whether printed or digital- in the most optimal locations. These agencies will recommend a time frame in which you should be advertising your product or service and the amount your company should be spending for the best results.

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